Consistency and relevance are two different skills, and a business needs both running at once.

principle — attributed to Jaclyn Bernstein

Clients who have worked with Empire Force since 1997 keep coming back because Bernstein knows their history cold: what worked last year, what didn't, which client wants pink balloons and which wants something quietly elegant. That is consistency. But she also has to know which warehouse in Brooklyn opened last month before a client thinks to ask about it, a completely different muscle. Most operators are good at one or the other, the veteran who stops noticing what's new, or the trend-chaser who never builds real history with anyone. Bernstein's argument, proven over thirty-two years, is that treating both as the same job is what keeps a relationship from going stale in either direction.

For operators who assume institutional memory and staying current are the same competency.

consistency, relevance, client-relationships, longevity