Culture lives in daily behavior, not in documents

principle — attributed to Carina Bauer

A workplace culture is not what is written on a values poster — it is what people actually do, day after day, when nobody is watching. If the culture you describe to the outside world is not visible in the small choices made inside the office, it is fiction.

Carina Bauer runs the IMEX office in Brighton as a rehearsal space for the brand's public values, with a wellness room, garden, Pride quizzes, bake-offs, and three company parties a year. New hires meet with her at six months not for a performance review but to ask: is this place what we said it would be?

culture, leadership, authenticity, team