Audience-first design: no detail is too small

principle — attributed to Philip Dufour

Every choice in an event — from coat check to exit signage to the temperature of the entry hall — is read by the guest, consciously or not. Audience-first design assumes nothing is decorative; everything is communication.

This is the operating principle of The Dufour Collaborative, which produces events for commercial, non-profit, and governmental clients from Mexico City to Moscow, Cairo, Nagano, Paris, and Tokyo.

guest-experience, design, details, choreography