Durability, not spectacle, is what makes a platform viable.

principle — attributed to Richard Attias

A spectacular launch followed by silence is not a platform. Platforms are judged on their second, fifth, and tenth editions, on whether the same people return, on whether the work continues between editions. Durability is harder to engineer than spectacle and is the only thing that converts an event into an institution.

How Attias distinguishes a one-time event from a platform that outlives its founder.

durability, longevity, year-round, platform-vs-event, sustainability