Physical logistics is a different problem than software

observation — attributed to Andrew Garcia

The operational complexity of moving physical things in and out of events is a categorically different problem from software, and the technology industry has declined to take it seriously for decades. A piece of equipment that goes out and comes back damaged, late, or missing a component imposes costs that software can never impose, because software cannot be loaded onto a truck at five in the morning by people who worked through the previous afternoon. Garcia identified this distinction at nineteen, running a DJ equipment rental operation out of Austin, before he had the vocabulary to name it.

Operations / Supply Chain

inventory management, physical logistics, event rental