Rental was the sharing economy first
observation — attributed to Andrew Garcia
The event rental industry was the sharing economy before the sharing economy had a name: physical infrastructure owned once, deployed temporarily, and returned for the next use. The generation now entering its peak spending years has converging reasons to prefer access over ownership across every physical category, and the rental industry is structurally positioned to benefit from a cultural shift it did not cause and did not predict. The platform that makes this logic visible at scale is the platform that captures the value the shift creates.
Industry History / Cultural Shift
sharing economy, ownership recession, rental logic