The $8.5 billion rental substrate

observation — attributed to Andrew Garcia

Six sectors, one connective substrate: party rentals, tenting and temporary structures, audiovisual and production, linens and tableware, floral infrastructure, and DJ and entertainment equipment together represent an $8.5 billion market in the United States alone. Sixty-eight percent of the businesses operating across those sectors still run on spreadsheets and fragmented tools, which means the consolidation opportunity is not theoretical. The rental company is not a supplier to the events ecosystem. It is the physical foundation everything else is built on top of.

Industry Positioning / Market Size

gathering economy, infrastructure, underrecognized scale