Most meetings in the US have fewer than one hundred participants.
observation — attributed to Adrian Segar
Segar's industry note is useful counterweight to the visibility of huge events. Venue data shows that most meetings in the United States involve one hundred or fewer participants. The huge galas and conventions get the press, but the everyday infrastructure of professional gathering happens at small scale. The implication for format designers is to invest in formats that work well at the scale at which most gatherings actually happen, rather than only optimizing for the biggest visible events.
For program managers, format designers, and meeting planners who default to large-event playbooks. The observation reframes where the design investment should go.
meeting-size, industry-data, small-meetings, venue-data