Identify the action that fits each level.
technique — attributed to Amanda Slavin
Slavin's framework prescribes specific actions at each level. Level four, structure-dependent engagement, runs on instruction-based behaviors: comment below, like this post, email back, respond. Level five, self-regulated interest, runs on influencer marketing and partnership marketing. Each level has a format that fits. The team's job is to ask what percentage of the audience is at each level and how the next move up should be designed. The diagnostic surfaces misallocated budget. Most teams default to one or two formats across the whole audience. Slavin's framework surfaces that the audience is distributed across levels and each level needs its own tool.
For marketers and engagement strategists setting program budgets across audience segments. The technique is most useful as an allocation diagnostic for organizations whose engagement work has felt one-size-fits-all.
action-mapping, level-specific-design, format, marketing