Events should run on emotion like films run on music.
principle — attributed to Barry Ross Rinehart
Rinehart cites Kubrick on film. A film is, or should be, more like music than like fiction. It should be a progression of moods and feelings. The theme and what is behind the meaning come later. Rinehart applies the same to events. Design the emotions as a progression rather than as a single state. The reframe matters because most events get designed around content and theme first, then emotion gets layered on or skipped. Rinehart's discipline reverses the order. Design the emotional progression first; the content fits inside it. The result is events whose pacing produces feeling on purpose, not by accident.
For event designers, conference programmers, and brand experience leads thinking about pacing and emotional arc. The principle is most useful as a corrective when events have been designed content-first and feel flat.
kubrick, film-music-analogy, progression-of-moods, theme-later