The room is the last thing that cannot be simulated.

principle — attributed to Colja Dams

Dams argues that AI will drive more live events, not fewer, and the mechanism is structural. In an AI world, people and corporations pay for three things: easing pain, providing convenience, and delivering experiences. The first two are being automated at speed. The third, people gathered in a room where something real happens between them, is the category AI cannot replicate. His framing for the current condition became a presentation title on the spot: we are already living in a simulation. The more the world is mediated by algorithms, the more the unmediated moment is worth.

For agency leaders and corporate event owners making the budget case for live gatherings against digital substitution. Useful in board conversations where events are framed as a cost line rather than the one channel automation cannot absorb.

ai, live-events, value-thesis, unmediated-experience