Train staff to high presentation standards through deliberate discomfort.
technique — attributed to Cheryl Cecchetto
Cecchetto's discipline for her team is to make every member capable of running internal meetings on camera. She rotates the role of meeting host and records the sessions. Staff watch their own recordings and count the ums and likes and notice when they cut off other participants. The exercise is uncomfortable, deliberately. Cecchetto's stated belief is that feeling uncomfortable is a necessary ingredient for growth. The discipline is upstream of the moment a team member has to face a high-profile client. The presentation skill set has been built in the safety of internal practice, where the cost of mistakes is low.
For agency principals, event producers, and team leaders responsible for developing presentation skill across staff. The technique works best when the recordings are reviewed with the staff member, not in isolation.
staff-training, presentation, feedback, growth