Eloquent, concise, positive, confident.
principle — attributed to Cheryl Cecchetto
Cecchetto's stated standard for anyone whose role puts them in front of an audience is four words. Eloquent. Concise. Positive. Confident. The four are a unit. Eloquence without concision drags. Concision without warmth feels clipped. Positivity without confidence reads as performance. Confidence without positivity reads as aggression. Together, they describe the voice of a front person whose audience walks away trusting the speaker and the project. The standard is non-negotiable for the high-stakes events Cecchetto's firm produces, and the discipline generalizes to any front-facing role.
For anyone in a front-of-house role: event hosts, executives presenting to clients, teachers, conveners. The standard is most useful as a self-check after recorded sessions.
communication-standards, front-person, tone, voice