A stunt is a great excuse to collaborate with a whole city.

observation — attributed to Michael Cirino

Cirino's framing of a hundred-course meal as a creative project is structural. The meal is a great excuse to collaborate with chefs, baristas, bartenders, bakers, butchers, musicians, craftspeople, china artisans, floral designers, and visual artists across a city. The meal becomes a node in a network the firm builds. The reframe matters for any experiential project that requires breadth of collaboration. The work is not just the deliverable; it is the network the deliverable produces. Firms that consistently design across that breadth build ecosystems other firms cannot replicate.

For experiential agencies and creative producers thinking about the second-order value of ambitious projects. The observation is most useful as a frame against treating projects as one-off transactions.

cross-discipline-collaboration, city-collaboration, artisans, ecosystem