Mission consistency is non-negotiable

principle — attributed to David Landgraf

For a rainforest-protection gala, Landgraf refused printed paper menus. Every guest-facing detail had to align with the cause. Programmable digital kiosks replaced printed programs at every seat; Peruvian flavors echoed the region. Nothing in the room contradicted the story.

"'If we're protecting rainforests,' he asked, 'why are we printing paper?'"

mission, design-integrity