Fund the outcome, not the cause
technique — attributed to David Landgraf
Generic donation appeals draw soft commitments. Landgraf structured the Junglekeepers ask so guests funded specific outcomes: boats, plots of land, security stations protecting rainforest territory. The donor sees the line item they bought. Year two closes the loop by showing them the boat or the acre.
"Empower came through the fundraising structure. Guests funded specific outcomes: boats, land plots, security stations protecting rainforest territory."
fundraising, asks