Take the value conversation beyond attendance.

principle — attributed to Mike Duignan

For decades the events business has measured itself in attendance, square footage, sponsorship revenue, and hotel nights. Tools like ImpactCalc and EventAdvocate push toward a broader accounting — what events do to economies, societies, people, and places. The narrow frame protected the industry for a long time. It does not anymore.

The thinking behind the impact and advocacy tools inside the Centre.

impact-measurement, advocacy, value, beyond-attendance, outcomes