Back the person the market has not priced yet.

principle — attributed to Brian Feit

Feit's business partner started as his intern, and the partnership was decided in a dorm room before either had proof the bet would pay off. He extends the same logic outward now, arguing that the gig worker running a sampling table or the freelancer at a pop-up booth is the future marketing director, because they stand closest to the consumer while executives read about it in a deck three months later. The pattern is consistent: identify capability before the market prices it, and commit before anyone else has looked closely. His own career, and Bruce Starr's, is the proof of concept.

For anyone deciding who to hire, promote, or partner with early.

talent, judgment, undervalued-people, betting-early