The disasters live in venues and permits, rarely in the idea itself.

observation — attributed to Brian Feit

A fragrance launch nearly collapsed when a venue sourced from an event listing turned out to be at war with its own landlord, forcing an improvised backup plan on the spot. A Hamptons event lost its permit at the last minute after an unrelated injury outside the venue made the town risk-averse. Feit's read on both is procedural rather than dramatic: the difference between a professional operation and an amateur one is rarely the creative concept, it is whether that concept survives contact with a landlord, a town, or a permitting office.

For teams confident in the creative concept but light on venue diligence.

failure, risk-management, venues, logistics