The person nobody bothers to learn the name of is standing where the culture is happening.

observation — attributed to Brian Feit

Feit watches the gig worker at the sampling table or the freelancer running the pop-up booth and sees the next marketing director, because that person is closest to the consumer while the executives upstairs read about shifting behavior in a deck three months later. He has already watched a version of this play out, as creators who cracked viral content start companies and pull ad dollars away from television networks. The observation is not sentimental, it is predictive: proximity to the actual customer is a leading indicator of who accumulates power next.

For leaders trying to anticipate where industry power shifts before it shows up in the numbers.

talent-pipeline, creator-economy, gig-work, foresight