What the crisis taught
observation — attributed to Greg Hitchen
The 1997 Asian financial crisis took Greg Hitchen's company from close to 200 staff in Asia on 30 June 1997 to 16 on 15 March 1998. He says the experience left him dissatisfied with high-volume conferences and determined to build event brands of higher value and recurring income. It took the company years to get there.
Source: Adler interview, about 00:38 to 00:39. His figures.
asia, 1997, recurring-revenue, event-brands