Buy what your platform can fix

technique — attributed to Greg Hitchen

In 2018 Greg Hitchen went after a UK solar show that, by his account, was losing about £500,000 a year on £400,000 of revenue, because he thought his company could do better with it. The first show under Terrapinn doubled the revenue, and by his figures the event now turns over about £8 million. It became the seed of about twenty solar shows across Australia, Asia, Europe, the Middle East and Africa.

Source: Adler interview, about 00:02 to 00:03; Business of Events, Jan 2026. His figures.

solar, geo-cloning, turnaround