Four circles

technique — attributed to Greg Hitchen

Greg Hitchen designs an event as four overlapping circles: knowledge, showcase, fun and networking. The sweet spot is where all four intersect, where attendees learn, enjoy themselves, meet people and see what exhibitors can do. He came to the idea about twenty-five years ago from his years as a professional musician and from reading The Experience Economy, and he still thinks of the events his company produces as show business for business people.

Source: Adler interview, about 00:32 to 00:34.

experience-economy, networking, showcase, knowledge