Stay in the market

principle — attributed to Greg Hitchen

Greg Hitchen says any organizer that pulls out of the Gulf during the war will not be looked on kindly when it tries to return. His own company is holding its position in Saudi Arabia and the UAE even as it loses between 40 and 50 percent of what it earned there, which was about 30 percent of group revenue. The work in the meantime, he says, is a moving feast of rescheduling, reorganizing, rationalizing and improvising.

Source: Adler interview, about 00:39 to 00:41; Skift Meetings, 10 March 2026. His figures.

middle-east, war, reputation, rescheduling