Sell sunshine

observation — attributed to Greg Hitchen

In a company built on the optimism of a good show, a salesperson sells the promise that the right room will be full of the right people. A seller who believes the future will be better than the present sells it better. This is the profile’s metaphor, not Hitchen’s phrase.

Editorial framing: this is the GatheringPoint.news profile's metaphor, not Hitchen's own phrase. Source: Adler interview with Greg Hitchen.

sales, optimism, editorial-framing