The organizer is the most efficient broker of relationships in capitalism.

principle — attributed to Marco Giberti

If the show is the most efficient marketing tool ever invented, then the person who curates the room sits at one of the most leveraged positions in commerce. Picking speakers, signing sponsors, building the guest list, choosing who is seated next to whom: these are acts of structural matchmaking at scale. The organizer is rarely described in those terms, even by the organizer. Naming the function correctly is what allows the function to be priced correctly.

For show producers and conference organizers who underprice their own role by treating themselves as logistics providers rather than market makers.

organizer-role, relationship-brokerage, leverage, curation, structural-matchmaking