A successful technology event needs three constituencies in the room.

principle — attributed to Marco Giberti

Founders. Investors. Incumbents willing to be disrupted. Drop any one of the three and the room flattens into a category trade show, valuable in its own right but unable to do the work that a well-composed technology event does. Hold all three and the room becomes the place where the next generation of the industry actually gets formed, because the people who fund it, build it, and have to absorb its consequences are all in the same physical space.

A composition test for organizers building a technology event in any vertical and a diagnostic for investors evaluating which events are worth their presence.

event-design, founders, investors, incumbents, technology-events, room-composition