The next generation of attendees will not skip events. They will demand better ones.
observation — attributed to Marco Giberti
The first show is a waste in their eyes. By the fifth, it is a place they could find a job. The complaint is not about gathering. It is about quality. More fun, more measurable return, less plastic destined for the landfill. The argument that digital natives will reject in-person formats does not hold up against what they actually do once a room earns its time, and the threshold for earning it is rising.
For organizers calibrating the bar for what attendees under thirty-five will accept as worth their time and attention.
attendee-expectations, generational-shift, quality-bar, ROI, sustainability