The rules of engagement are changing

observation — attributed to James Lancaster

For decades the mechanisms through which people discovered information were stable: subscriptions, mailing lists, professional reputation. Algorithms now mediate that discovery, and even the people producing the content cannot reliably explain why one story spreads and another disappears. Journalists, marketers, and conference organizers are now negotiating with systems they do not control.

"Today journalists, marketers, and conference organizers find themselves negotiating with algorithms they do not control."

algorithms, discovery