The signature is the marketing; print your face into the file.

technique — attributed to Julius Solaris

Solaris's Boldpush frameworks (the Post-Event Analysis Framework, the Experience Design Framework, the Sponsor Architecture grid, the Event Operator's Playbook) each ship as a single PDF or PNG, downloadable for free, sized for LinkedIn. Each one has his face printed at the bottom under a small black bar reading Julius Solaris did this for you. The signature is the marketing. He has built his name into the file itself. The discipline matters because most operators publish frameworks without binding the work to themselves. The maker's mark travels with the tool. Every download becomes a small brand moment. The compounding across years is what produces the platform.

For independent publishers, framework-driven consultants, and content marketers thinking about how their work travels. The technique is most useful as a corrective when frameworks have been shipped without the maker's mark embedded inside them.

frameworks, signature, boldpush, framework-distribution