Reviews are FOMO instruments; the events industry runs on the same engine.
observation — attributed to Julius Solaris
Solaris's event reviews are the most-shared content he produces. The reason is structural. The events industry is, in its essence, the FOMO business. Trade shows sell on the proposition that the deals are happening on the floor. Conferences sell on the proposition that the room contains people you need to know. Festivals sell on the proposition that the moment will not come again. Every gathering runs on the same engine. Solaris is the man who tells you what those people are talking about. People who were there share to validate that they were. People who were not share to signal that they wish they had been. Either way, the post moves.
For trade journalists, conference reviewers, and industry analysts thinking about why some content travels and other content does not. The observation is most useful as a frame for any publication whose distribution depends on insider validation.
reviews, fomo, events-industry, shareability