Knowing what to stop is strategic.

principle — attributed to Nicola Kastner

The hidden cost in most corporate event portfolios is the continued investment in programs that have lost their purpose. The discipline of eliminating low-impact events is as strategic as the discipline of building new ones. Addition is the easy move. Subtraction is the one that reshapes a portfolio.

A principle for annual portfolio review and for any new strategic leader inheriting an existing program set.

portfolio-management, prioritization, resource-allocation