The value of an experience is what it causes people to do afterward.

principle — attributed to Nicola Kastner

The moment of the experience is not where value lives. Value lives in the behavioral shift the experience produces in the days, weeks, and months that follow. This is the lesson that incentive travel taught her early and that has governed her thinking since. The test of an event is not how it felt on the floor but what it changed when people got home.

The foundational diagnostic she draws on across every format she designs.

experience-design, behavior-change, outcome-design, incentive-travel