Nothing should contradict the story.

principle — attributed to David Landgraf

For the Junglekeepers rainforest gala, Landgraf refused printed menus — "if we're protecting rainforests, why are we printing paper?" Each table got a programmable digital kiosk. The culinary program echoed Peruvian flavors, mole, coconut, cacao. Every detail aligned with the mission. The smallest contradiction is what audiences remember.

A discipline applied to props, catering, materials, and wayfinding alike.

narrative-consistency, sustainability, props, catering, coherence