Tune the room for openness
technique — attributed to Lee Brian Schrager
Bar placement, tasting rhythm, music tempo, and the lighting transition from day into night are calibrated to keep guests open, receptive, and lingering. The objective is not to sell. The objective is to keep people in a state where they can be reached.
"Bar placement, tasting rhythm, music tempo, and lighting as day slides into night are tuned to keep people open, receptive, and lingering."
atmosphere, pacing