Calibrate the program to the place

technique — attributed to Lee Brian Schrager

South Beach uses horizon and heat; tents rise against the Atlantic, the air thick with salt and grilling meat. New York asserts itself through skyline and edge, sharper in dress and demeanor, architectural rather than elemental. The same festival format would fail in both cities. Place is an active ingredient, not a backdrop.

"These differences are not cosmetic. They are behavioral."

place, design