Consumption is recalibrating, not collapsing

observation — attributed to Lee Brian Schrager

Younger drinkers are moving to CBD, THC, low-alcohol formats, energy drinks, and mushrooms. Older drinkers are on Ozempic and have lost the appetite for alcohol. This is not a cyclical dip; it is structural, and it requires hedging into tequila, ready-to-drink, and adjacent categories rather than waiting it out.

"'Young people aren't drinking,' he says... 'And older people? They're on Ozempic.'"

consumer, trends