Festivals do not move revenue, they move gravity

observation — attributed to Lee Brian Schrager

No single Wine & Food festival moves the revenue needle inside a thirty-billion-dollar distributor. What it moves is durable: relationships, sales-force morale, supplier trust, and the quiet institutional pull that makes brands want Southern distribution in the first place.

"No single festival moves the revenue needle... but it moves something more durable: gravity."

value, measurement