Event design is stagecraft.

principle — attributed to Sam Lippman

A good program resembles theater. You cast the right voices, manage the pacing, read the audience, and let the conversation develop instead of forcing it through a rigid script. Lippman traces this back to a Shakespeare seminar in college where he learned the plays were never meant to be read silently — they were written to be heard.

The dramaturgical lens Lippman applies to executive convenings.

stagecraft, program-design, pacing, casting, dramaturgy