Experience is intention, not spectacle.
distinction — attributed to Paul Miller
The word experience gets flattened in most industry conversations into a synonym for production value. That misses what the word actually carries. Experience is intention, the deliberate design of how every interaction a customer has with the property contributes to what the property is producing. From the moment of entry to the moment of exit, every touch is part of the product or it is a leak. The discipline is to treat it as intentional rather than as an afterthought of the core program.
The reframing for organizers thinking about what they are actually selling across their portfolio.
experience-design, intention, spectacle, portfolio-strategy