The challenge is not to explain gathering. It is to deserve it.

principle — attributed to Paul Miller

The question of why people should gather when the information is available remotely has an easy answer. Ask anyone who has chosen a Taylor Swift concert over watching it on television. Something happens in the room that does not translate through a screen. The real challenge for the industry is not articulating that. It is producing gatherings that earn it. The burden is not explanation. It is delivery.

The closing principle that frames the gathering economy's actual mandate.

purpose, gathering-instinct, craft-philosophy, relevance