Experience is emotional architecture

principle — attributed to Nicole Peck

Peck treats the entire event as a behavioral system. The garbage can, the theme, the badge ribbon, the badge reader all signal something about belonging. If people do not feel like they belong, they will not come back, no matter how big next year''s keynote is. The architecture is sturdy or it isn''t; the experience is downstream of whether it holds.

For teams who treat experience as decor rather than as the load-bearing system underneath belonging.

belonging, experience-design, behavioral-systems, retention