Time is the second North Star

principle — attributed to Nicole Peck

Peck treats wasted attendee time as the greatest violation. If someone has left their job, their family, and their comfort to attend, they are owed clarity, speed, orientation, and connection. Warmth without respect for time is theater. Both have to be designed at once, or neither holds.

For programmers padding agendas without regard for the cost of an attendee's hour.

time, respect, attendee-experience, agenda-design