The first emotional beat decides the rest

principle — attributed to Nicole Peck

Badge scans come later. Dashboards populate in the postmortem. Before any of that, there is the moment someone walks in the door and either feels welcome or doesn''t. Get that beat wrong and the entire event becomes damage control. Peck builds the door before she builds the program.

For organizers optimizing the keynote while neglecting the threshold.

arrival, first-impression, threshold, emotional-design