Use themes as schema, not decoration

technique — attributed to Nicole Peck

Peck''s annual ITC Vegas themes are emotional frameworks, not slogans. "A Universe of Possibilities" mapped show zones into planetary metaphors and translated abstract business risk into cosmic exploration; Scott Kelly anchored the fireside. "A Wonderland of Possibilities" aligned AI disruption with the psychological destabilization of Alice''s journey down the rabbit hole. The themes anchor signage, guide programming flow, and shape the energy of the floor.

For teams whose annual theme is a tagline rather than a structural schema.

theme, programming, wayfinding, metaphor