The Pre-Data Era

distinction — attributed to Colja Dams

The event industry has lived through three data eras: no data, post-event data that arrived too late to matter, and the current pre-data era, in which a synthetic model of the target audience tests every concept before a dollar is spent. VOK DAMS's Digital Doppelgänger tool allows clients to arrive at an event with predictive intelligence rather than retrospective measurement. Everyone thinks they know what the audience wants. Almost no one actually does.

Data Strategy / Event Intelligence

predictive data, Digital Doppelgänger, pre-data era