Three-Zone World

principle — attributed to Colja Dams

A brand sending product launches to three continents needs genuine local expertise in all three, not a headquarters with a list of foreign contacts. Dams went to Beijing in 2004 not as a growth strategy but as a product quality argument, building for a three-zone world while others were still debating whether it was real. The nineteen VOK DAMS offices are not a map of ambition. They are a map of what it actually takes for an event to land correctly.

Global Strategy / Local Expertise

multizone operations, local fluency, market structure